Wednesday, September 8, 2010

Future of Internet search: The mind readers

The year is 2015. You’re on the sofa watching a sitcom on a 3D TV. Your girlfriend calls. She’s in the mood for some Thai food tonight. 

Besides the Thai main course, she wants Khanom Cha Mong Kood (egg yolk dumpling in wheat flour crown) for dessert and Nam Khing (hot ginger tea). 

You turn to the search site of your smart phone to find a restaurant that offers those rarities. It not only finds the restaurant, it books a table for two, sends a map on how to reach there and offers the view from your table. It’s a giant leap in search as we know it, and it’s within the realm of the possible, according to the man who spearheads search at Google, the second name for search. 

“Search, today, is like a dictionary with less than 10,000 words,” says Amit Singhal, who is one of the four ‘fellows’ at Google, a designation reserved for its most revered engineers. Singhal points to the feeble ability of current search engines to meet user expectations.

 

more at economictimes 

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