A talking newspaper woke up 25 lakh readers of The Times of India and The Hindu across metros on Tuesday. We're talking about Volkswagen's latest media innovation for its luxury sedan, the Vento. Sources told CNBC-TV18’s Animesh Das and Sweta Sriram that the company has spent close to Rs 6 crore on the exercise.
Volkswagen has done it again. The German automaker, which has been making a lot of media noise since October 2009, has managed to get everyone talking with this new campaign. 25 lakh readers across five cities were either fascinated or taken aback this morning, when their newspaper spoke to them, telling them about the Vento.
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