On the face of it, Google’s new Instant Search system heralds a significant change in how we look for information online. Instead of typing a request into Google, hitting return, and then seeing a list of results, Google users now see a changing list of results as they type. Google considers this a significant step forward in the evolution of search. It claims the new system will save between two and five seconds per search. Extrapolate that globally and 11 hours are saved every second. Not bad, for a company that strives to make search as efficient as possible.
The online marketing community, however, has not been as gushing in its reception. Search Engine Optimisers, who try to get websites to the top of Google rankings, and Search Engine Marketers, who jostle for their sites to be placed in Google’s ‘Sponsored Links’, have been blogging and tweeting with worried haste, some going as far to suggest the death of online marketing as we know it.
more at telegraph
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