Tuesday, September 14, 2010

From Rs 25,000 to Rs 100-crore! The Hidesign story

Sixty-one-year-old Dilip Kapur, founder-president of Hidesign, an international brand, started designing leather bags as a hobby. Soon he converted that hobby into tradecraft.

Today, his business is worth over Rs 100 crore (Rs 1 billion) with 62 exclusive showrooms and a distribution network in 23 countries of over 2,000 stores.

Yet what drives him is creative satisfaction and responsibility to environment than selling more bags and expanding his brand reach.

Having grown up in Auroville from the age of 4, he has lived as one 'very close to nature'. So anything to disturb nature's balance is unpardonable to him. That is why he uses only vegetable dyes for all the products made by Hidesign.

Though he did his Masters and PhD in International Affairs from the prestigious Princeton University, it was designing leather bags and making a success of it that gave him creative satisfaction.

more at rediff 

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