When Sachin Agarwal wanted to publish content online, he found that sites like YouTube and Flickr only took him part of the way. They did their jobs well, but there was no site offering a way to integrate photos, text and video into a single product. From this need came Posterous, which aims to become a destination site for individuals and businesses to publish and broadcast information on the Internet. In an interview with India Knowledge@Wharton, Agarwal discusses the inspiration behind his San Francisco-based company and how new technologies -- such as cloud computing -- have enabled its existence.
An edited version of the interview follows.
India Knowledge@Wharton: Let's kick off by talking generally about the idea of sharing content online, whether it is pictures, ideas, videos, audio files and so on. Today, people are sharing content at a rate we haven't seen before and it's only going to increase. What are some of the benefits the world is going to see from this level of sharing? What are some of the things we need to be concerned about?
Sachin Agarwal: Sharing on the web has picked up a lot. A few years ago, the only people that were sharing things online were professional bloggers and [other] people who wanted to actively go out and spend time publishing. Technology has improved to the point where it has become easier to share. Digital media has made it more exciting to share because people actually want to see photos and videos. Sharing becomes really exciting when you can share with your friends and family. I believe that's where people find a lot of value; we want to share photos with those close to us. This is fueling the huge explosion of sharing.
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