I gave a talk entitled Whales, Power Laws and the Future of Media at the Edinburgh Interactive Festival last month.
In essence, the old media model is that all consumers were treated equally: one price, one experience. They had to be, because physical distribution meant it was impossible to offer personalised experiences in a cost-effective way.
The Internet has changed all that. I can enjoy dabbling in a free-to-play game gratis, while another gamer can spend money on progression, or pimping his ride, and gain whatever emotional satisfaction that the game provided. A record label can generate the same revenue from a combination of free and high-quality, high-status products for it’s true fans as it used to be able to do by offering the same product at the same price to everyone.
more at gamesbrief
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