Tuesday, September 14, 2010

How big will 'Robot' really be?

Endhiran or Robot is creating already so many ‘first times’ in the history of Indian cinema. Not only does this Shankar direction bring together Southern superstar Rajinikanth and Aishwarya, it is also the biggest budget (reportedly 150 crores) film to be made in India. It is also the first time that any Indian film has gone all the way to Machu Pichu in Peru to shoot a song and dance sequence. In fact, Rajini has already compared this sci-fi thriller to Sholay, one of the cult movies that Bollywood can boast of.

To make sure Endhiran clicks with the audience even before the film hits theatres, the filmmakers have ensured that the film comprises of all the winning combinations possible. They have Oscar winning AR Rahman and Resul Pookutty on board and the music of the film has been a hit in India as well as the South-East. Though the global recession affected the earlier producers of the film, Sun Pictures headed by Kalanithi Maran immediately took over the reigns. It now appears like it was a wisely calculated move. In fact, everything seems to have been working great for this movie, with Shah Rukh Khan even parting with the film’s titles Robot that he had first registered with the Red Chillies.

 

more at ibnlive 

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