Advertising spend in India in the twelve months period ended June this year stood at $6.7 billion (around Rs 29,727 crore) across mainstream media, posting the highest annual growth rate of 28 per cent in the Asia Pacific region, according to a survey.
The Nielsen Company's survey that covered a dozen countries in the region, estimated that ad spends across television, newspaper and magazine in India witnessed 32 per cent growth in the second quarter (ended June) of this calender with total ad spend of $1.92 billion (around Rs 8,520 crore)."...the largest proportion of India's media spend was garnered by newspapers, growing at 32 per cent year-on-year (Y-O-Y)," the survey said. The newspaper segment grossed a total of $3.9 billion (around Rs 17,300 crore) during the period.Television followed newspapers in ad spend growth at 24 per cent Y-O-Y in India and stood at USD 2.4 billion (around Rs 10,648 crore). Magazines saw an eight per cent increase YOY at $393 million (about Rs 1740 crore).Over and above the mainstream media ad spend, other media such as radio, outdoor, pay TV, cinema combined showed a growth of 31 per cent in the twelve months up to June 2010 in India totalling $1.2 billion (about Rs 5,320 crore).more at economictimes
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